Make the Project Memorable and Accessible
I used American imagery to make a bold, memorable statement about immigration detention in the "land of the free."
For the greatest social impact, the project needed to be accessible, so I made an interactive web app to reach audiences both near and far.
Initial concept illustration for Wavering Stripes
I developed a storyboard for the website that included several user interactions leading up to the point of the flag reveal.
After conversations with community members and other designers, I realized these prior interactions were in conflict with the main section of the website.
The most important aspect of the website was where visitors could read stories of those who have died in immigration detention centers. However, my storyboard showed a focus on preliminary actions. Considering this, I eliminated these prior scenes and focused on ways to enhance the storytelling component of the website.
Wavering Stripes is an interactive website that spreads awareness on and ignites action toward ending immigration detention in the United States.
I worked as the sole designer and developer on this project while collaborating with Detention Watch Network, a national coalition dedicated to ending immigration detention in the United States.
View the website at www.waveringstripes.com
UI/UX Designer, Front-end Developer, Content Strategist, Illustrator, Animator
(Story Reviewer and FAQ Writer)
Immigration Customs Enforcement (ICE) has seen a budget increase of 40% since 2016, and an influx of immigration detention centers have followed. Immigrants are forced to endure inhumane conditions in these facilities, resulting in lifelong trauma and death.
How could I spread awareness on the issue of immigration detention while also encouraging viewers to take action?
Captivate Visitors Through Powerful Imagery
Using a rich and relevant color palette, I created an initial style frame that set color and typography guidelines for all website illustrations and animation.
Consult with Experts
After developing the concept, storyboard, and style frames, I reached out to Detention Watch Network to consider alternative perspectives on the project.
Their insight was not only helpful in perfecting the conceptual structure of the site, but obtaining detainee stories and providing accurate information on immigration detention. Moreover, this collaboration helped establish a clear action item for visitors: make a donation toward Detention Watch Network, an organization with a mission of ending immigration detention in the United States.
Engage with Diverse Audiences
I showed the first draft of the website to over 30 people in my network.
Their racial, ethnic, gender and professional backgrounds were diverse. Professors, artists, psychologists, educators, engineers, organizers ― each person brought insight that led to several revisions including but not limited to: an FAQ page, an Instagram share option, and specific content trigger warnings.
Wavering Stripes was launched to the public in August 2020. Current analytics reveal the average visitor reads 4 stories, an indicator of the website's ability to immerse and engage visitors.